Midwest Fence ICT
Complete website rebuild and local SEO strategy for a Wichita, KS fencing contractor — delivering 61% more clicks, 82% more impressions, and first-page rankings in just one month.
28-day Search Console + GA4 comparison after launch.
Midwest Fence ICT is a fencing contractor based in Wichita, Kansas, serving the surrounding communities with residential and commercial fence installation, repair, and staining services. They came to us needing a professional website that could compete in the local market and generate consistent inbound leads through organic search.
We rebuilt their entire web presence from the ground up — designing a conversion-focused WordPress site, expanding from a handful of pages to 19 core templates, and implementing an aggressive local SEO strategy targeting Wichita and six surrounding cities. Within the first 28 days, the results were already measurable and significant.
- Limited existing web presence struggling to compete against established fencing companies in the Wichita metro.
- No dedicated service pages, location pages, or content strategy to capture local search intent.
- Poor search visibility — average position of 19.5 meant virtually no organic traffic.
- No structured data, XML sitemap, or technical SEO foundation in place.
- Designed and developed a clean, conversion-focused WordPress site with mobile-first principles.
- Launched dedicated pages for installation, repair, staining, commercial fencing, gate installation, fence types, FAQ, gallery, service areas, and contact.
- Built 6 location-specific pages targeting Wichita, Derby, Andover, Goddard, Maize, and Mulvane, plus a 12-article resource hub for topical authority.
- Implemented custom XML sitemap, robots.txt, page-level metadata, and LocalBusiness, Service, Article, and Breadcrumb schemas — with Search Console and GA4 wired in from day one.
A comprehensive web presence designed to capture local search traffic across every fencing-related query in the Wichita metro.
Core crawlable pages covering every service and location
Wichita, Derby, Andover, Goddard, Maize, Mulvane — the greater Wichita metro
Local resource hub targeting long-tail search queries
Service Pages
- Fence Installation
- Fence Repair
- Fence Staining
- Commercial Fencing
- Gate Installation
- Fence Types Overview
- FAQ Page
- Gallery / Portfolio
Technical SEO
- Custom XML sitemap + robots.txt
- Page-level title tags & meta descriptions
- LocalBusiness structured data
- Service schema markup
- Article schema on blog posts
- Breadcrumb schema
- 16 pages indexed and growing
- Google Search Console + GA4 configured
The numbers speak
28-day Search Console and GA4 comparison data from the first month after launch. Every key metric moved in the right direction.
Daily Impressions Trend
7-day rolling average by week
Top Keywords by Clicks
28-day comparison, Google Search Console
| Keyword | Clicks | Prev | Change |
|---|---|---|---|
| midwest fence | 35 | 26 | +9 |
| fence company near me | 18 | 12 | +6 |
| midwest fence wichita ks | 18 | 13 | +5 |
| fence company wichita ks | 9 | 6 | +3 |
| fence repair wichita ks | 6 | 0 | +6 NEW |
Page Performance
Top pages by views with engagement rate, GA4, last 28 days
| Page | Views | Engagement |
|---|---|---|
| Home | 864 | 41.4% |
| Contact | 198 | 15.2% |
| Fence Types | 100 | 15.4% |
| About | 86 | 20.8% |
| Gallery | 71 | 20.3% |
| Fence Installation | 59 | 9.1% |
CTR of 1.6% held steady across the period while average position improved from 19.5 to 6.7 — a jump of nearly 13 spots. GA4, last 28 days: 823 active users, 53s average engagement per user, 5.9K events tracked.
Beyond the homepage
Nineteen templates ship with the build, but the SEO story lives in the fence-type pages — six materials, six dedicated pages — and every one of them hands off to the same quote-request form.
Want something like this?
Let's talk about what a bespoke build would look like for your business.
