Vorenza Rentals
A New Hampshire rental operator paying Turo roughly two grand a month in commissions. We built the direct-booking storefront that got it back.
After launch, Turo stopped being the whole business.
Vorenza was 100% dependent on Turo — a great growth channel and a terrible long-term margin. Every rental fed a commission skim and a brand that wasn't theirs. They needed a direct-booking website that could stand next to the marketplace and gradually take share.
We built a premium rental storefront with custom booking logic, Stripe payments, and fleet-tier pages that do what marketplace listings can't: show the whole vehicle experience, upsell delivery, and capture repeat customers directly.
- 100% marketplace-dependent — no proprietary audience or email list.
- Needed a booking platform that works without human handoff.
- Fleet required real-time availability vs. double-bookings.
- Airport + hotel delivery logistics not supported by Turo.
- Built a premium rental storefront with fleet-tier pages and detailed vehicle specs.
- Custom booking flow (date → vehicle → delivery → pay) with real-time availability and instant confirmation.
- Stripe Elements for secure direct payments with saved customer profiles.
- Turo coexistence strategy — we kept the marketplace listings alive, but priced direct slightly lower to pull share over time.
Three tiers, one clear upgrade path. Each tier is its own landing page so we can run targeted ads and track which segment actually converts.
- Compact sedan + hatchback
- Unlimited local miles
- Free delivery inside 15mi
- Crossover + midsize SUV
- 200 miles/day included
- Airport delivery included
- Luxury sedan + large SUV
- 300 miles/day included
- Hotel concierge pickup
Both sides of the booking system
The reservation form is the first thing on the homepage — dates, pickup location, Book now — and city pages like Salem give every nearby search its own way in. Behind it all, one operator console tracks reservations, fleet utilization, and payments.
We still list on Turo, but it's not the business anymore. Our direct site pulls in customers who never search marketplaces, and the margin difference funds two more cars a year.
Want something like this?
Let's talk about what a bespoke build would look like for your business.
